Universal Beijing Resort celebrates its first anniversary with an increase in visits

Universal Beijing Resort celebrated its first anniversary on Tuesday and despite the COVID-19 outbreak, it remained popular, with visits booming. It also boosted consumption in surrounding hotels and restaurants.

Ticket bookings for the resort rose more than 50% in August compared to July, with children’s ticket bookings up nearly 70%, according to data from national online travel platform Qunar.

During the second weekend of September, which was also the Mid-Autumn Festival holiday in China, ticket bookings increased sixfold from the previous weekend, Qunar told the Global on Tuesday. Times.

The station has also increased nearby consumption, Qunar said. For example, accommodation bookings around Universal Studios in Beijing during the summer vacation – from July 1 to August 31 – have increased nearly 50% year-on-year, he said.

Since the resort opened, more than 13.8 million visitors have watched more than 68,000 performances at the park and drank more than a million cups of butterbeer, media outlets said, citing data from the station.

Different from historical and cultural sites in Beijing, the Universal Beijing Resort has provided a new choice for residents of the city and tourists from other cities, said Lin Huanjie, director of the Institute of Park Studies at Beijing, on Tuesday. theme in China, to the Global Times. .

It also spurred the growth of surrounding industries, such as transportation, hospitality, retail, catering and others, Lin said.

Boosted by the resort, revenue from culture, sports and entertainment enterprises above a designated size in Beijing’s Tongzhou District, where the theme park is located, grew 367.4% year-on-year in 2021, and the lodging industry’s revenue increased by 122.6 percent, said Yang Lei, vice district manager at a press conference on July 12.

Lin also noted that although the station has seen an increase in visits recently, it has been affected by the epidemic and its first-year performance has been below initial expectations.

But it is evident that the populous Chinese market remains lucrative for foreign and domestic theme parks. “The future of the industry is in China,” Lin said, adding that it’s not just major foreign players that have grown in the market; national players have also strengthened their competitiveness in recent years.

UK-based Legoland Park is building three theme parks in China, one in Shenzhen, south China’s Guangdong province, one in south-west China’s Sichuan province and one in Shanghai. One of them should be completed in 2023 and the other two in 2024.

A Paramount theme park will be located in Kunming, southwest China’s Yunnan Province, and construction is expected to begin by the end of the year, according to media reports.

The interests of Chinese visitors have become more varied, and they now want more high-quality theme park services and experiences. The introduction of foreign brands has spurred fiercer competition, which is good for the development of the industry in China, Lin said, noting that it is crucial for domestic brands to cultivate their own characteristics. and make good use of Chinese cultural elements.

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