In collaboration with the Disneyland Resort, the Los Angeles Rams seek to interest young people in football and hope to attract a new generation of fans to their audience. The team announced on Thursday that it had finalized a partnership with the renowned entertainment consortium that would seek to engage young people by showcasing their brand around Disneyland and bringing advertising for the resort to SoFi Stadium as part of the game day experience.
There will be a season-long content series called “Rams Kids Fact Friday” as part of the youth-focused collaboration, which is expected to air across all Rams media outlets. According to the team, each video will feature Disney characters and Los Angeles cheerleaders, with Fact Friday topics including fun facts about Rams players, team history and their upcoming matches.
This will all lead up to an event hosted for the Watts and Inglewood Rams youth football teams at the Disneyland Resort. The team’s press release says the ceremony will celebrate the achievements of young student-athletes and provide an opportunity for players, families and coaches to come together.
Additionally, Los Angeles arranged for some players to vacation at the resort to “create new memories with their families while experiencing seasonal celebrations at Disneyland Resort.”
“Disneyland Resort will also have a presence at SoFi Stadium on Rams game days with LED signage and Infinity Screen highlighting seasonal offerings at the parks. Rams will also showcase ‘Magic Moment’ game features,” according to the statement released Thursday.
In a market like Los Angeles, collaborations and partnerships are expected, but news of a deal of this magnitude comes as a bit of a surprise in the midst of football season. The Rams will look to kick off their new collaboration with a win over the Carolina Panthers this week.