Outrigger Hotels and Resorts Selects Bella™, The Virtual Hotel Agent™

USA, SANTA FE, NEW MEXICO – Travel Outlook, the Premier Hotel Call Center™ (“Travel Outlook”) today announced that Outrigger Hotels and Resorts has signed a contract to design and implement Bella™ from Travel Outlook, The Virtual Hotel Agent ™. Bella is the hospitality industry’s first AI-powered voice assistant, purpose-built to reduce fixed labor costs with a distinct human touch.

“Our Bella implementation team will develop a thoughtful execution plan for Outrigger,” said John Smallwood, president of Travel Outlook. “Outrigger has been a valued call center customer of ours for several years and we intend to work closely with the Outrigger team to design the right approach to integrating Bella in a way that will improve customer services. and reduce operating expenses for the leading resort brand.”

Bella was programmed using a revolutionary approach to voice robots, a system built from human conversations. Using social media, chat rooms, and movie dialogue, Bella learns from billions of casual human conversations to understand human inflections and multi-turn requests. This revolutionary approach means Bella understands callers no matter what they say, when they say it or how they speak – in any language.

Bella can route calls and send follow-up text messages, but its real value lies in its ability to answer frequently asked questions specific to each hotel. Studies have shown that this can account for up to 60% of a front desk’s call volume, and in early implementations Bella has delivered exceptional performance.

Bella™, The Virtual Hotel Agent™ — Source: Travel Outlook
Bella™, The Virtual Hotel Agent™ — Source: Travel Outlook

A hotel does not need to be a Travel Outlook call center customer to use Bella. Please contact Kimberly Samuelson at Travel Outlook for a detailed demonstration of Bella’s capabilities and attractive pricing. Travel Outlook created the Bella Savings Tool to demonstrate the possible savings on front desk work by combining Bella’s capabilities with those of the front desk team. To access this tool, go to www.traveloutlook.com/bella.

About Outrigger Hotels and Resorts

For nearly 75 years, Outrigger Hotels and Resorts has charted a journey of discovery – stretching from Hawai’i to premier resort destinations including Fiji, Mauritius, Thailand and the Maldives. The privately held hospitality company invites guests to “escape the ordinary” with authentic signature experiences and the Outrigger DISCOVERY loyalty program. Outrigger’s multi-brand portfolio includes Outrigger® Resorts, OHANA Hotels by Outrigger®, Hawaii Vacation Condos by Outrigger®, Kapalua Villas Maui and Honua Kai Resort & Spa Maui, while also managing select properties from top international hotel brands, including Embassy Suites by Hilton®, Best Western® and Hilton Grand VacationsTM. To learn more, visit Outrigger.com or visit @OutriggerResorts on Facebook, Instagram and Twitter.


Given its progressive approach to the voice channel – in terms of performance, training, transparency, testing and the tools used to measure performance – Travel Outlook, the Premier Hotel Call Center™ is the leading voice reservations team in the hotel industry. Travel Outlook’s list of valued clients includes Viceroy Hotel Group, Curator, Outrigger, KSL Resorts, Proper Hospitality Group, Pacific Hospitality Group, Highgate Hotels, Atlantis, The Irvine Company, Catalina Island and many more. The Travel Outlook team and approach increases sales conversion and helps create more effective voice communication between hotels and their guests, resulting in better social scores in addition to increased channel revenue vocals. www.traveloutlook.com.

Raul Vega
President – LEVEL 5 Hospitality

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