The company plans to add more than 200 properties in the EMEA region between 2022 and 2023
LONDON, April 25, 2022 /PRNewswire/ — Marriott International, Inc. (NASDAQ: MAR) today celebrated the launch of The Westin London City, its 1,000th hotel in Europe, Middle East and Africa (EMEA). A flagship Westin hotel that perfectly balances London An ever-on energy with the promise of well-being the brand is known for, the property also marks the debut of the Westin Hotels & Resorts brand in the UK market.
As the company celebrated this milestone, it also announced that in 2022 and 2023 it plans to add more than 200 properties, which equates to 38,000 rooms, in Europe, Middle East and Africa
“I am very proud to have reached 1,000 Marriott International hotels in EMEA. This milestone of growth is symbolic of our rich history and bright future, and it is only fitting that our 1,000th property will be a Westin. fantastic in London,” mentioned Satya AnandPresident, Marriott International, EMEA. “Last year alone, we opened nearly 90 properties across EMEA, including brand debuts in destinations such as Ibiza, Reykjavík and Cairoas well as additional openings in established markets such as London and dubai. I’m excited to further enhance our portfolio, deliver even more unique travel experiences to our customers, and look forward to continuing to drive value for our owners and franchisees through our world-class brands, our comprehensive business support systems and our industry-leading loyalty platform. , Marriott Bonvoy.
Select-Service is the spearhead of growth Europe
Marriott International’s select service brands, such as AC by Marriott, Moxy Hotels, Courtyard by Marriott, Residence Inn by Marriott, Aloft Hotels, Element Hotels and Four Points by Sheraton, continue to spearhead growth at through Europerepresenting more than 50% of the company’s current portfolio of signature hotels in the Europe Region. Moxy Hotels, Marriott’s bold and experiential hotel brand created for the young at heart, is expected to add over 26 additional hotels to its portfolio in the region in 2022 and 2023, with planned openings including Moxy Liverpool City Center (UK). United), Moxy Paris East (France) and Moxy Pompeii (Italy).
Scheduled to make its European debut in 2023, Fairfield by Marriott is expected to see two hotels open next year – the Fairfield by Marriott Badhoevedorp Amsterdam Schiphol Airport (The Netherlands) and Fairfield by Marriott Copenhagen Nordhavn (Denmark). With its relaxed and efficient hotel design paired with a contemporary Northern European aesthetic, the brand continues to attract interest from owners across the region.
The extended stay segment remains extremely resilient in Europe, especially with the rise of versatile travel. Last year, the company opened four Residence Inn by Marriott hotels across Europe and plans to expand its reach with 15 more Residence Inn by Marriott hotels set to open in city hotspots like Naples (Italy), Vienna (Austria) and Paris, France) on 2022 and 2023.
Conversions continue to be a significant driver of room growth across Europe, especially independent hotels, given the appeal of Marriott’s powerful distribution systems. Conversions represent approximately 30% of hotel openings expected in Europe in 2022 and 2023, and owner interest remains high in the company’s strong portfolio of collectible brands – Autograph Collection Hotels, The Luxury Collection and Tribute Portfolio.
Luxury booms in the Middle East
Luxury hotels and residential properties continue to be in high demand by consumers, especially across the Middle East, representing more than 20% of the company’s signed pipeline units in the region. Highly anticipated openings this year include W Dubai – Mina Seyahi, which is scheduled to open in April 2022and in May this year, the company plans to introduce The Ritz-Carlton brand into Jordan with the opening of the Ritz-Carlton, Amman.
The company also continues to support the growth of the tourism sector in the Kingdom of Saudi Arabiawith four luxury hotels set to open in 2022 and 2023. Planned additions include two luxury hotels at the highly anticipated Red Sea Project, including the St. Regis Red Sea Resort. Qatar should also see the addition of four luxury hotels in 2022 and 2023, including the magnificent Palais Vendôme, a Luxury Collection hotel, Doha and THE Doha EDITION.
Marriott also continues to see growth in the branded residential sector in the Middle East, heralding a new era of residential luxury. Branded residences are ready to respond to changing lifestyles and homeowners’ growing interest in on-demand amenities and services from trusted brands. Marriott recently opened W Residences Dubai – The Palm, which comprises 104 homes across eight mansions, and plans to add four more branded residential projects to the Middle East in 2022 and 2023, including The Residences at The St. Regis Marsa Arabia Island, The Pearl Qatar.
Continued expansion on the African continent
The recent signing of the JW Marriott Masai Mara Lodge in Kenya is expected to mark the brand’s debut in the country and in the luxury safari space, furthering Marriott International’s commitment to the African continent.
The company plans to open more than 20 hotels in Africa in 2022 and 2023. These include six Protea Hotels by Marriott properties, including the 200-room Protea Hotel by Marriott Accra Kotoka Airport at Ghana and Protea Hotel Fire & Ice! by Marriott Polokwane in South Africa. These hotels will give guests a taste of local flavor in a truly authentic way. Planned openings in the region also include five Four Points by Sheraton hotels, marking the brand’s debut in Rwanda with the Four Points by Sheraton Kigali and the expansion of the brand into Nigeria with the addition of Four Points by Sheraton Ikot Ekpene.
“As we emerge from the global pandemic, we continue to see strong owner demand for Marriott’s portfolio of 30 trusted hotel brands,” said Jerome BrietDirector of development, Marriott International, EMEA. “With a growing base of Marriott Bonvoy members around the world adapting to changing travel needs in order to take advantage of these very important breaks, we believe the future of travel is bright. We look forward to continuing to working with our owners and franchisees to develop more exciting projects in hub cities, resort areas and places where our customers aspire to travel.”
Note on forward-looking statements:
This press release contains “forward-looking statements” within the meaning of United States federal securities laws, including statements relating to our growth pipeline; expected hotel openings and unit and room growth; anticipated residential openings and growth; the brand’s expected debut in certain markets; consumer demand trends and expectations; development trends and expectations; interest in certain brands and categories of accommodation among consumers and hotel owners; expectations regarding conversion activity; and similar statements regarding anticipated future events and expectations that are not historical facts. We caution you that these statements are not guarantees of future performance and are subject to numerous evolving risks and uncertainties that we may not be able to predict or accurately assess, including risk factors that we identify in our filings with the United States Securities and Exchange Commission, including our most recent Annual Report on Form 10-K or Quarterly Report on Form 10-Q. Each of these factors could cause actual results to differ materially from the expectations we express or imply in this press release. We make these forward-looking statements as of the date of this press release and undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.
Marriott International, Inc.. (NASDAQ: MAR) is based in Bethesda, Maryland, United States, and encompasses a portfolio of approximately 8,000 properties under 30 leading brands spanning 139 countries and territories. Marriott operates and franchises hotels and licenses resorts around the world. The company offers Marriott Bonvoy®, its award-winning travel program. For more information, please visit our website at www.marriott.comand for the latest company news, visit www.marriottnewscenter.com. Plus, join us on Facebook and @MarriottIntl on Twitter and Instagram.
About Marriott Bonvoy®
Marriott Bonvoy’s extraordinary portfolio delivers renowned hospitality in the world’s most memorable destinations, with 30 brands to suit every type of travel. Members can earn points for stays at hotels and resorts, including all-inclusive resorts and upscale home rentals, and through everyday purchases with co-branded credit cards. Members can redeem their points for experiences such as future stays, Marriott Bonvoy Moments or through partners for luxury products from Marriott Bonvoy boutiques. To join for free or for more information about Marriott Bonvoy, visit marriottbonvoy.com.
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