EAGLE, ID – It’s always summer in sunny Key West, Florida where a seven-day getaway for two awaits the winner of the 2022 IdahoÂ® Potato Lovers Display Contest from the Idaho Potato Commission.
Overlooking more than 1,100 feet of beach reserved exclusively for hotel guests, the Casa Marina combines the elegance of old Key West with the luxury of Waldorf Astoria: indoor and outdoor spa treatments, delicious dining options, World-class water sports and more are offered at the resort. The winner of the IdahoÂ® Potato Lovers contest, which will be selected in a random draw, will receive a return air ticket for two to Casa Marina, seven days / six nights accommodation, a meal allowance of up to up to $ 300 per day including taxes and fees, and $ 200 for ground transportation. A second Casa Marina vacation package will also be awarded to the category manager of the contest winner.
But everyone who enters the 31st annual IdahoÂ® Potato Lover’s Display Contest is already a winner, says Jamie Bowen, IPC’s Marketing Director, as IdahoÂ® Potato Secondary Displays increase sales up to at 22%.
âOur IPC research shows that test stores that installed Idaho roux secondary displays offered an almost 10-fold growth advantage,â Bowen said. âIn contrast, comparison stores without a secondary display recorded average category growth of just 2.5%. The IdahoÂ® Potato Lovers Display Contest is the perfect opportunity for retailers to creatively maximize their sweet potato sales during a traditionally slower time of year. It’s a win-win!
In addition to offering over $ 150,000 in cash and prizes, the IPC will be giving away a set of IdahoÂ® Manchurian ash steak knives to each participant in the retail display contest. The oversized steakhouse knives, made of durable stainless steel with sharp serrated edges on the blades, are packaged in a wood grain storage box with a silver chest latch. The rich Manchurian ash handles, attached to a full tang with triple rivets, are contoured for a secure and comfortable grip.
Retailers can take advantage of the popularity of bacon by promoting contest partner HormelÂ® Real Bacon Toppings in their IdahoÂ® Potato displays.
âHormelÂ® Foods is delighted to partner again with the Idaho Potato Commission for its annual poster competition. HormelÂ® Real Bacon Toppings and IdahoÂ® Potatoes are a tasty combination, âsays Meghan Baumann, Brand Manager, HormelÂ® Real Bacon Toppings. âThe poster contest is a great way to inspire consumers. It reminds them that adding toppings to real HormelÂ® bacon is a convenient and delicious way to spice up all of their favorite IdahoÂ® potato recipes! “
Shoppers in a hurry can spice up their favorite potato dishes with Fresh GourmetÂ® Crispy Veggies, which is also teaming up with the IPC for the retail display contest.
âFresh GourmetÂ® crispy vegetables make every meal a treat, and when paired with IdahoÂ® potatoes they are truly irresistible,â says Minal Thakkar, Marketing Specialist for Fresh Gourmet Company. âAs a contest partner for the third year, we are delighted to see the creativity and enthusiasm put forth by our business partners to increase customer engagement in-store and inspire shoppers to combine their favorite products to create the best basket of products. “
The IdahoÂ® Potato Lovers Display contest runs from February 1 to April 15, 2022. Remember that small displays have as many opportunities to win as large displays, it’s creativity that counts.
To enter the 2022 Retail Display Contest, create an eye-catching and memorable display that incorporates fresh IdahoÂ® potatoes (bag, bulk, or both) with a clear label showing the Idaho name and the ” Grown in IdahoÂ® â, a clearly labeled IdahoÂ® product of dehydrated potato, all variety of HormelÂ® real bacon fillings and all variety of Fresh GourmetÂ® crispy vegetables. (The display may not include potato products from other states). Special IPC 2022 themed point-of-sale materials should also be used: two double-sided IdahoÂ® Potato Lovers logo display boards, one large and two small double-sided signs showing an appetizing photo, and two Mylar â¢ Idaho inflatable signs. Â® for potatoes. branded balloons. Go to the IPC website for more clipart images and recipes: idahopotato.com/retail.
Retailers will compete with other stores of the same size in one of three categories: 1-5 cash registers, 6-9 cash registers, or more than 10 cash registers. In each store category, participants are eligible to win these prizes:
- 1st place – $ 1,500
- 2nd place – $ 1,000
- 3rd place – $ 750
- 4th place – $ 500
- 5th place – $ 250
- Honorable Mention – $ 100 (100 selected from remaining entries)
The Category Manager Match Program will award matching prizes to corporate category managers for stores that qualify for a 1st through 5th place prize or for the raffle trip to Florida.
IdahoÂ® Potato Lovers Posting Contest Details
Here’s how to enter the IdahoÂ® Potato Lovers Display Contest 2022:
1. Using IdahoÂ® Fresh Potatoes (bag, bulk, or both), IdahoÂ® Dehydrated Potato Product, HormelÂ® Real Bacon Toppings and Fresh GourmetÂ® Crispy Vegetables, develop an eye-catching display. by following the contest rules (available at idahopotato. com / retail).
2. Install the display in the product section of your store for at least one week between February 1 and April 15, 2022.
3. Submit up to five photos of the screen (taken with a good camera at its highest quality photo setting) and a registration form (available at idahopotato.com/retail) to IPC for ‘it is received by April 15, 2022. Top winners will be notified by May 15, 2022 and all winners will be published by June 15, 2022 at idahopotato.com/retail.
All entries will be judged on a point system based on display creativity, incorporation of HormelÂ® real bacon and fresh GourmetÂ® crispy vegetables, merchantability of display and Idaho contest signage. Â® Potato Lovers Display Contest.
The IPC also sponsors a separate poster competition for military commissioners, with prizes awarded by the sales group. The displays compete for two 1st place prizes per group ($ 300 in curatorial gift cards and a trophy) and two 2nd place prizes per group ($ 150 in curatorial gift cards and a trophy). To enter, commissioners must have displays in place from January 31 to February 31. 6, 2022, and submit their photos to [email protected]
About the Idaho Potato Commission
Established in 1937, the Idaho Potato Commission (IPC) is a state agency responsible for promoting and protecting the famous “Grown in IdahoÂ®” seal, a federally registered certification mark that ensures consumers buy apples. premium, authentic IdahoÂ® earthenware. Idaho’s growing season, characterized by warm days and cool nights, abundant mountain-fed irrigation, and rich volcanic soil, give IdahoÂ® potatoes their unique texture, taste and performance. These ideal growing conditions are what sets them apart from potatoes grown in other states. For more information visit www.idahopotato.com.