More than two years after the start of the pandemic, According to a new investigation conducted by Morning Consult and commissioned by the American Hotel & Lodging Association.
Memorial Day weekend marks the start of the summer travel season, a traditionally busy time for the hospitality industry. And this year, almost seven in ten Americans (69%) say they are likely to travel this summer, with 60% saying they are likely to take more vacations this year compared to 2020-21.
However, emerging concerns about gas prices and inflation are impacting Americans’ travel plans in a variety of ways. Majorities say they are likely to take fewer leisure trips (57%) and shorter trips (54%) due to current gas prices, while 44% are likely to postpone trips and 33% are likely to cancel without a postponement plan. 82% say gas prices will have at least some impact on their travel destination(s).
The survey of 2,210 adults was conducted May 18-22, 2022. Other key findings include:
- 68% of Americans agree they enjoy travel more due to missed experiences during the COVID-19 pandemic
- 57% are planning a family vacation this summer, with a majority planning to stay in a hotel
- 46% are likely to travel overnight for a family event such as a wedding, birthday or family reunion
- 25% are likely to travel for Memorial Day; 32% for July 4; and 27% for Labor Day
- 60% say they are likely to take more holidays this year compared to 2020-21
- 60% are likely to attend more indoor gatherings
- 57% are likely to take longer vacations
- 56% are likely to take trips to more distant destinations
- 90% say gas prices factor into decision to travel in next three months (50% major consideration, 23% moderate consideration, 17% light consideration, 10% no consideration)
- 82% say gas prices will have at least some impact on their travel destination(s) (37% major impact, 29% moderate impact, 16% slight impact, 17 % no impact)
- Due to current gas prices, 57% are likely to take fewer pleasure trips, 54% are likely to take shorter pleasure trips, 44% are likely to postpone trips, and 33% are likely to cancel without planning to reschedule
- 90% say inflation is a consideration in deciding to travel in the next three months (39% major consideration, 31% moderate consideration, 20% mild consideration, 10% no consideration)
- 78% of Americans say COVID-19 infection rates are a consideration when deciding whether to travel this summer (33% major consideration, 23% moderate consideration, 22% mild consideration, 22% no consideration)
“The pandemic has instilled in most people a greater appreciation for travel, and that is reflected in the plans Americans are making to get out and about this summer. But as the negative impact of COVID on travel begins to fade, a new set of challenges are emerging in the form of historic inflation and record gasoline prices. We will keep a close eye on these issues and urge Congress and the administration to do the same to ensure they do not negatively impact the continued pandemic recovery of hotels,” said Chip Rogers, President and CEO of AHLA.
AHLA recently RELAUNCH its Hospitality is Working campaign, focused on reviving travel across the country and highlighting the positive economic impact of hotels in cities across the country. With the resumption of travel, hotels have embarked on an unprecedented recruitment wave to recruit hundreds of thousands of workers for more 200 hotel routes.