Fairfield by Marriott, part of Marriott Bonvoy’s portfolio of 30 extraordinary brands, today announced the planned 2022 openings of seven new Fairfield properties in four prefectures across Japan: Nara, Hokkaido, Hyogo and Okayama. Along with these seven planned openings, the Fairfield by Marriott Michi-no-Eki project is expected to expand its portfolio to a total of 21 hotels in nine prefectures nationwide by the end of 2022.
These early openings continue the momentum of the Fairfield by Marriott Michi-no-Eki project in Japan, a collaboration with Sekisui House that began in 2018. Fairfield by Marriott hotels are located near roadside rest stations called “Michi-no-Eki” in Japan, located near national parks and UNESCO World Heritage Sites that provide access to many off-the-beaten-path destinations.
“We are very pleased to continue to expand the Fairfield portfolio across Japan in collaboration with Sekisui House,” said Rajeev Menon, president, Asia Pacific (excluding China), Marriott International. “We have had great success with Fairfield’s ‘Michi-no-Eki’ project, with 14 Fairfield by Marriott hotels already open in five prefectures across the country. We look forward to continuing to expand the brand’s footprint with new additions bringing Fairfield’s friendly service and warm hospitality to little-known destinations across Japan.
Each Fairfield by Marriott hotel is inspired by its surroundings, offering the beauty of simplicity to guests who enjoy a calming, dependable experience characterized by warm hospitality. Hotel public areas serve as flexible social spaces to share and connect with other travelers or simply relax. Guests can expect a harmonious balance of functionality, comfort and enriching décor in natural materials and carefully selected amenities. Ranging in size from 21 to 25 square meters, each room has comfortable beds, free Wi-Fi and a space-saving shower cabin. The hotels also offer a Breakfast Box, allowing guests to start their mornings with a bento box filled with delicious local specialties as they prepare for the next leg of their trip.
Road trips are one of the best ways to explore Japan. The country’s network of highways connects remote areas, making it very easy for visitors to explore the country. With the unique destinations of each of the Fairfield by Marriott Michi-no-Eki properties, travelers can enjoy “Slow Travel” and explore the country’s hidden gems by road.
In Hokkaido, travelers can embark on multi-day trips that take them from the bustling energy of Sapporo to the countryside of Naganuma, with its farms, rice paddies, hillside cafes and hot springs. Eniwa is a pleasant drive away, with its beautiful natural vistas of rural farmland and national parks. Then, travelers can head to Minamifurano for a few exhilarating days of outdoor activities.
Visitors exploring nara and Hyōgo prefectures have the option to begin their journey in Tenri, which was briefly the capital of Japan in the 5th century. A 45-minute drive from Tenri is Osaka, where visitors can enjoy the endless attractions of Japan’s third most populous city. Nearby is the cosmopolitan city of Kobe, with its rich history, many cultural attractions and, of course, the world famous high quality Kobe beef. Off the beaten track, Minamiawaji is a gem of a city, connected to Shikoku Island by the Onaruto Bridge, famous for the massive Naruto tidal whirlpools below.
In okayama, day-trippers can explore the natural beauty of the Hiruzen Highlands on horseback, before heading to Kurashiki, with its historic canals that date back to the Edo period. A half-hour drive away is Okayama, home to Okayama Castle and Kōraku-en, one of Japan’s three most beautiful traditional gardens.
The hotels scheduled to open in 2022 are:
Fairfield by Marriott Nara Tenri Yamanobenomichi (99 rooms, opened March 21, 2022)
Fairfield by Marriott Nara Tenri Yamanobenomichi is located 18 kilometers from the first ancient capital of Japan, Nara, attracting travelers from all over the world as it represents a UNESCO World Heritage Site consisting of 20 historic temples and shrines. Guests staying at the Fairfield by Marriott Nara Tenri Yamanobenomichi can also explore the town of Tenri, home to a few historic sites, including some of Japan’s oldest shrines, Isonokami Jingu Shrine, and the ancient Yamanobe-no-Michi Trail.
Fairfield by Marriott Hokkaido Eniwa (102 rooms, scheduled to open May 26, 2022)
Fairfield by Marriott Hokkaido Eniwa is located in Eniwa City, halfway between Sapporo and New Chitose Airport. Guests can immerse themselves in the nature of Eniwa while hiking through the natural vistas of Eniwa Valley, exploring the three breathtaking waterfalls: Hakusen Waterfall, Rarumanai Waterfall and Sandan Waterfall . Fairfield by Marriott Hokkaido Eniwa is just a 70-minute drive from Shikotsu-Toya National Park and Lake Shikotsu, making it an ideal base for exploring the great outdoors of Japan.
Fairfield by Marriott Hokkaido Naganuma (78 rooms, scheduled to open May 26, 2022)
Located 40 kilometers from Sapporo, the Fairfield by Marriott Hokkaido Naganuma offers guests the quintessential rural experience in Hokkaido, with pastoral landscapes and rice paddies. The new hotel is also adjacent to Michi-no-Eki Maoinooka Park, with its observation deck offering sweeping views of the sprawling coastal plain of Ishikari. This roadside station is also popular with local residents as it is home to several farmers markets, where visitors can sample fresh produce from local farms, including Yubari melons, blue honeysuckle and blueberries. Also near the hotel is a local winery, as well as mini-golf, an adventure maze, and a ranch with a petting zoo, all family-friendly.
Fairfield by Marriott Hokkaido Minamifurano (78 rooms, scheduled to open June 23, 2022)
In summer, Fairfield by Marriott Hokkaido Minamifurano provides access to exciting activities on Lake Kanayama and the nearby Sorachi River, including canoeing, rafting and fishing. In winter, you can enjoy seasonal sports such as snowshoeing, dog sledding and backcountry hiking. A must-try experience is the venison curry, a local specialty, as well as buttered potatoes made from Minamifurano’s famous Irish Cobbler potatoes.
Fairfield by Marriott Hyogo Kannabe Highland (73 rooms, scheduled to open November 2022)
Adjacent to Michi-no-Eki Kannabe Kogen, Fairfield by Marriott Hyogo Kannabe is the gateway to the Kannabe Highland, where you can hike up Mount Kannabe and pick edible wild plants in the spring, paragliding and downhill skiing in the summer. and marvel at the beauty of nearby waterfalls in the fall. In winter, the Highlands become a mecca for winter sports where people come from near and far to Kannabe’s three ski areas for skiing and snowshoeing.
Fairfield by Marriott Okayama Hiruzen Highland (99 rooms, scheduled to open November 2022)
Fairfield by Marriott Okayama Hiruzen, adjacent to Michi-no-Eki Kazenoie in the Hiruzen-Kogen Highlands, is also known as Nature’s Adventure Land where travelers can roam the plateaus and foothills of Mount Daisen, ride horses through the highlands in the summer, and enjoy skiing and snowboarding in the winter. Families can go camping, picnicking and exploring the many waterfalls in the area. The dairy industry is an important part of Hiruzen. Travelers can visit Hiruzen-Kogen Agricultural Theme Park, Jersey Land, where they can learn how to milk a cow or how to make cheese, and taste the local delicacies including steak, cheese and ice cream.
Fairfield by Marriott Hyogo Minamiawaji (100 rooms, scheduled to open December 2022)
The Fairfield by Marriott Hyogo Minamiawaji is located next to Fukura Bay in the southern part of Awaji Island. Fitness enthusiasts can cycle around the island on a scenic route. The Naruto Uzushio Whirlpool in the southern part of the island is one of the largest whirlpools in the world. Visitors can take a cruise to see the natural phenomenon via the Akashi-Kaikyo Bridge. Another local attraction is the Awaji Puppet Theater, where you can enjoy the delightful Awaji Ningyo Joruri puppet shows with 500 years of history.
“We are excited to expand our footprint in northern and southern Japan, providing travelers with access to remote destinations in the country. With the growing demand for self-drive travel, new Fairfield by Marriott hotels will uphold the brand’s principles of friendly service and warm hospitality as travelers explore unique destinations across Japan. » said Masahiro Taguchi, Project Director of Fairfield by Marriott’s Michi-no-Eki Portfolio.
About Marriott International
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and comprises a portfolio of nearly 8,000 properties under 30 leading brands spanning 139 countries and territories. Marriott operates and franchises hotels and licenses resorts around the world. The company offers Marriott Bonvoy®, its award-winning travel program. For more information, please visit our website at www.marriott.comand for the latest company news, visit www.marriottnewscenter.com. Also, join us on Facebook and @MarriottIntl on Twitter and instagram.