Expedia: travelers will “grow” in 2022

Expedia’s 2022 Travel Trends report reveals that travelers are shaking up the status quo with new priorities next year. Key findings from the report, which draws on data from Expedia and a global research study, found that more than two-thirds of Americans (68%) plan to push hard on their next trip, and many are eyeing international destinations like Rome, Bali, London and Paris in 2022. Expedia calls this new style of travel “no regrets” the “GOAT” (Greatest of All Trips) mindset.

Expedia’s research, which was conducted by Northstar Research Partners and surveyed 12,000 travelers in 12 countries, found that American travelers adopt the GOAT mindset by seeking excitement / euphoria (41% ) and the feeling that they got the most out of their trip. (40%). The study also found that travelers are more willing than ever to splurge on future trips (40%).

“Traveling is no longer just ‘going somewhere’,” said Christie Hudson, public relations manager at Expedia. “At the end of such a long period of constraints and limitations, 2022 will be the year in which we will draw all the richness and meaning of our experiences. Whether it’s going to a new place, being more spontaneous, or having some fun, it’s clear that a new wave of excitement is bubbling up as travelers seek the grandeur of travel to earn their GOAT. .

Where are American travelers heading in 2022
Domestic travel, especially to seaside destinations in warm weather, remains the top choice of Americans, with 59% of respondents in the United States planning only domestic travel by 2022. However, a significant portion (37%) are planning national and international holidays in the coming year. Here are the most searched places on the lists of American travelers:

Domestic: Orlando, Destin, Gatlinburg — Pigeon Forge, Panama City and Maui
International: Riviera Maya / Playa del Carmen / Tulum, Rome, Bali, London and Paris

Delete the schedule
The pandemic has made it difficult to travel or do anything on a whim, with 37% of American travelers admitting to being less spontaneous since the onset of COVID-19. While travel advisories and guidelines will persist for the foreseeable future, travelers nonetheless plan to embrace the impromptu and let go on their future travels. In fact, a quarter (25%) of respondents are willing to be more spontaneous and live in the moment and 26% want to be more flexible and go with the flow this time around.

After canceled trips and postponed celebrations, travelers are ready to make up for lost time and go to great lengths to prioritize themselves and get the GOAT they deserve. Over the next year, 40% of American travelers will be more willing to indulge themselves and spend money on their next trip. Whether it’s indulging in luxurious experiences (15%), upgrading rooms or flights (16%), or visiting a destination of choice (32%), 2022 will be about splurging on things. that make a trip from good to great. The study also found that travelers aged 18 to 34 are the most likely to become fat (80% vs. 56% of travelers over 50), while Gen X travelers are the most likely to become fat. do crazy things. -end of restaurant (18% against 16% overall).

Immerse yourself to discover
Being big doesn’t just mean taking a trip on the to-do list. In the coming year, American travelers will attack their GOAT by stepping out of their comfort zone (22%) and immersing themselves in a destination, culture and experiences that are completely different from theirs (19 %).

Whether it’s trying dishes they’ve never eaten before (40%) and experimenting with local specialties (31%), attending a local music event (14%) and seek out experiences and destinations off the beaten track (23%), American travelers have a renewed curiosity about learning and seeing the world.

The search for sensations
In 2022, travelers not only crave new tastes and places, they also crave the feeling of being excited and elated again (41%); with 11% ready to try daring or high adrenaline activities and experiences and 24% wanting to have an unforgettable evening.

Plus, when it comes to their next trip, a fifth (21%) of travelers are the most excited to do things they usually wouldn’t do, including sleeping under the stars ( 19%), traveling alone (17%) bathing (11%) or having a vacation romance (10%).

Fun without filter
A successful trip is no longer defined by likes on social networks; instead, devices are out and travelers’ priorities are shifting to focus more on staying present and attentive. More than a third (36%) of American travelers seek a sense of contentment and mental well-being on their next trip, and almost a quarter (24%) plan to spend less time on their devices to be more present.

In fact, the travel experience Americans expect the most is the chance to relax and do nothing (38%). To achieve this feeling of contentment, more than a quarter of travelers (27%) also aim to spend more time in their destination to ensure that they take full advantage of all it has to offer. Travel in 2022 will be about quality, not quantity, where travelers embrace the simple pleasures to truly achieve their GOAT with more meaningful impact.

About Brad S. Fulton

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