LONDON – (BUSINESS WIRE) – November 7, 2021–
Seeking to redefine affordable hospitality in Arabia through local brands, Dur Hospitality unveiled “Nur by Makarem”, its new brand of 3-star hotels during its participation in the World Travel Market London as part of the Saudi pavilion. Tourism Authority.
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Nur by Makarem (Photo: AETOSWire)
“Nur by Makarem” will convert, operate and manage 3 star hotels in Mecca and Medina, offering hotel owners the option to rename their facilities to match the “Nur” standard, completely transforming the facility and services in record time.
“Nur” builds on Makarem’s long experience and world class services, adding value to the 3 star hotel segment. Nur’s viable business model will also contribute to the sustainability of the 3-star hotel industry while ensuring its adherence to international standards.
Dur CEO Mr. Sultan Al-Otaibi said: “Dur Hospitality introduces new elements in the operation and services of 3 star properties. star hotels, building on Dur’s success in the 5-4 star hotel and residential complex sectors. In line with Dur’s strategy to improve hospitality throughout the Kingdom, Nur adds to the quality and variety of hospitality options in holy cities, in service of the goals of Saudi Vision 2030. Inspired by the values of Makarem Hotels and aligned with its mission, Nur seeks to enrich the experience of Hajj and Umrah pilgrims and further streamline their spiritual journey.
President of Hotel Operations Mr. Hassan Ahdab said, “Nur by Makarem will leverage the latest industry approaches to manage 3-star hotels seamlessly for an enhanced experience with the aim of scoring the greatest number of rooms in holy cities. with the Nur logo in a short time and without incurring financial burdens for the owners. Nur Hotels will standardize all 3 star hotel room specifications to provide a unique and consistent experience across all Nur branded facilities. Nur will be the first hotel brand to provide affordable accommodation for spiritual tourism, following Makarem’s approach inspired by the spiritual heritage of the holy places. ”
By launching “Nur by Makarem”, Dur affirms its commitment to position Saudi Arabia as a leading regional tourist and hotel destination. Nur is another milestone added to the achievements of the company, alongside the recent completion of the complete renovation of the Makarem Ajyad hotel.
* Source: AETOWire
See the source version on businesswire.com: https://www.businesswire.com/news/home/20211107005118/en/
CONTACT: Nermine Iskandarani
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KEYWORD: EUROPE UNITED KINGDOM SAUDI ARABIA MIDDLE EAST
INDUSTRY KEYWORD: ACCOMMODATION DESTINATIONS TRAVEL HOLIDAYS
SOURCE: Nur by Makarem
Copyright Business Wire 2021.
PUB: 07/11/2021 05:33 / DISC: 07/11/2021 05:33
Copyright Business Wire 2021.