Beijing resort town rolls out welcome mat as city authorities act to increase spending

Tourists interact with performers at Universal Beijing Resort on July 12, 2022. [Photo/VCG]

Beijing’s tourism industry is gradually recovering as COVID-19 outbreaks are well contained and the municipal government takes measures to boost consumption.

Universal Beijing Resort, which opened in September, resumed operations on June 25 after being closed for nearly two months due to the epidemics.

After the reopening date was announced, the number of searches for the station on online sightseeing platform Ctrip soared 242 percent from the same period the previous month. Hotel reservations within 5 kilometers of the station have increased by 30%.

Chen Miao, a 30-year-old corporate employee in Beijing who had already visited the complex twice, was quick to make a third trip when business resumed.

“I feel new sensations every time I come here. I needed a place to relax after working from home for a month without much entertainment. The resort is definitely my first choice,” he said. she declared.

To accommodate guests, the resort introduced new features, including five life-size 3D-printed dinosaurs from the Jurassic World 3 movie and hotel rooms themed after Minion characters from the Despicable Me movies. fans.

Universal CityWalk Beijing, two hotels and the Universal Studios Beijing theme park are also located within the complex.

Although the site has strengthened epidemic prevention and control measures for its reopening, no delays have been reported by visitors.

Zhou Yixiang, director of the resort’s emergency management and command center, said 22 mass temperature screening sites have been set up, along with more than 80 identity and security code screening facilities. health.

Visitors must provide a negative nucleic acid test result, while advance reservations are required for the resort and hotels.

Beijing is just one of the Chinese cities that have recently introduced measures to boost consumption recovery.

To encourage tourist spending, Beijing plans to issue up to 30 million yuan ($4.46 million) in coupons for accommodation in suburban areas. The coupons will be valid from this month until the end of September, according to the city’s culture and tourism office.

Liu Bin, deputy bureau chief, said, “We hope people will go to the suburbs more often during summer vacation to experience local history, culture and folk customs using these coupons.

To encourage spending, more activities will be held in the capital, including car-buying promotions and food fairs.

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