Accor will open a dual-brand hotel in 2025 on the Black Sea coast



Accor will open a new dual-brand hotel in the seaside village of Agoi, northwest of Tuapse, thanks to a recent deal with Metriks Development. The resort, home to Mövenpick Resort & Spa Agoi and Mercure Agoi Resort, will occupy a new beachfront building and will feature 280 rooms and 315 branded residences. The facility is expected to open by 2025.

“Just recently, we announced the signing of new Mövenpick and Swissôtel hotels in Anapa, and now we are proud to announce a new dual-brand hotel on the Black Sea coast. Known as the gateway to the subtropics of Russia, the village of Agoi is located in a beautiful region with pine forests, high mountains, waterfalls and the sea, which makes it the ideal place for a calm and truly relaxing holiday.I am convinced that the introduction of world-class hotels in Agoi will attract Russian and foreign travelers to the Accor has always been actively involved in the development of hotel and tourist infrastructure on the Black Sea coast, and we believe that this project will allow Russian tourists to explore the new and interesting destination in southern Russia” – said Alexis Delaroff, COO of Accor Russia, Georgia, Ukraine and CIS.

Agoi is a seaside village located at the mouth of the river at the southern foot of the main Caucasus mountain range, just 6 km from Tuapse. In the Adyghe language, the name “Agoi” means “middle river”. The village is immersed in greenery and famous for its excellent climate, pebble beaches, secluded and peaceful location, clean mountain rivers and picturesque landscapes. Agoi is located a few hours drive from the airports of Gelendzhik, Krasnodar and Sochi, and can be reached by car or train, with the nearest station being a short drive from the new complex.

The dual-branded hotel will include several swimming pools, fitness centers, bars and restaurants, as well as conference rooms for corporate and private events, and a medical center.

“For our company, this is an important investment project, the beginning of an interesting journey and consolidation of experience. This project aims to elevate the tourism infrastructure of the Tuapse region. The introduction of new employment opportunities, gourmet restaurants, new services will also benefit the local community in the village of Agoi.The partnership with Accor ensures that we will be able to implement bold ideas and innovative solutions. exclusive engineering, while the support of government institutions of the Tuapse district and the Krasnodar Territory in general gives confidence in the future of the complex, “said Nikolay Lobachev, general director of “Metriks Development”, the project developer and leader in construction in the Krasnodar Territory.

The exclusive Mövenpick Resort & Spa Agoi will offer accommodation in 120 rooms ranging from standard double rooms to luxury suites, decorated in the signature style of the elegant and luxurious Mövenpick brand. The spa will offer guests a wide range of treatments, including individually designed programs for body revitalization and relaxation. Mövenpick stays true to its Swiss heritage and rich culinary heritage, being a place where customers can enjoy life’s little pleasures through moments of true indulgence. A revolutionary dining concept is the defining feature of the brand, the famous “Chocolate Hour” takes place daily in the lobby of each Mövenpick hotel, where guests can sample exquisite chocolate treats and homemade sweets, while that the restaurant menu offers traditional Swiss dishes.

At the Mercure Agoi Resort, guests will choose from 160 comfortable rooms and 315 branded residences, all designed in a style that reflects the distinct character and culture of its location according to the Mercure brand philosophy. The brand’s unwavering commitment to quality guarantees a consistent and reliable level of service in all Mercure hotels around the world.

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